'Collect Quest', an initiative designed to increase user engagement through first-party data in its mobile app, aims to leverage historical app data to strengthen customer relationships. 

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The campaign is a broad initiative in Singapore, Hong Kong, Taiwan, and India, encouraging users to complete various tasks to earn digital badges.
McDonald's has collaborated with Coca-Cola to offer diverse prizes across these markets, such as the iPhone 16 Pro, Google Pixel 9, staycations, and flight tickets.