ISSUE

Twenty billion non-biodegradable toothpaste tubes are sent to landfills every year. It wreaks havoc on animal hormones and the environment. But what if we can utilize them with a natural water system?

CONCEPT

The first-ever sustainable toothpaste brand is here.

All you need is a container and toothpaste refillers to protect our environment. The materials of refills are recyclable, with only one container required for a long decade.