VOLKSWAGEN TASTE DRIVE

COMPANY:
CHEIL WORLDWIDE

ROLE:
UI DESIGNER

Guangdong people in China believed they could eat everything and taste all the best bites ever. VW created a “taste drive” campaign for the test-drive campaign that collaborated with local restaurants in Guangdong, China. Engage people how much you know about the GD dishes and challenge your flavor to another level.

HTML5 GAME:
"Unexpected Taste," players mix local ingredients like rice, shrimp, etc…
to build their own GD dim sum.
“You guess.”- we propose some famous GD cuisine to let people find the answer.