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VOLKSWAGEN TASTE DRIVE
COMPANY:
Cheil Beijing Office
ROLE:
Designer
CAMPAIGN:
Volkswagen Taste Drive
Guangdong people in China believed they could eat everything and taste all the best bites ever. VW created a “taste drive” campaign for the test-drive campaign that collaborated with local restaurants in Guangdong, China. Engage people how much you know about the GD dishes and challenge your flavor to another level.
HTML5 GAME:
"Unexpected Taste," players mix local ingredients like rice, shrimp, etc…
to build their own GD dim sum.
“You guess.”- we propose some famous GD cuisine to let people find the answer.
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