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VOLKSWAGEN TASTE DRIVE
Cheil Beijing Office
Volkswagen Taste Drive
Guangdong people in China believed they could eat everything and taste all the best bites ever. VW created a “taste drive” campaign for the test-drive campaign that collaborated with local restaurants in Guangdong, China. Engage people how much you know about the GD dishes and challenge your flavor to another level.
"Unexpected Taste," players mix local ingredients like rice, shrimp, etc…
to build their own GD dim sum.
“You guess.”- we propose some famous GD cuisine to let people find the answer.
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