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VOLKSWAGEN ID.R
MOBILE GAME
COMPANY:
Cheil Beijing Office
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ROLE:
Designer
CAMPAIGN:
Volkswagen ID.R Mobile Game for Tianmen Mountain Challenge
Volkswagen's first fully-electric racecar named I.D. R designed specifically for competing in motorsport events. ID.R has already beaten the electric car record on Pikes Peak, Nurburgring, and Goodwood. This time, ID.R headed to Hunan province in China to challenge Tianmen Mountain, with 99 naturally formed curves.
MOBILE GAME:
To coincide with this event, we launched a mobile racing game that recreated all of the mountain's details and held a contest where the fastest player won a trip to Tianmen Mountain.
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